This is part 2 of our The last Email Marketing and Copywriting Course You Will Need.

If you are brand new to the series and want an introduction on the topic. Check out part 1 here.

As promised, here is an intro to some of the most important email marketing metrics and KPIs. Bottom line, you should be measuring them.

The main benefit of email marketing over all other forms of marketing is that once you get a lead, you keep the lead as long as you have their email address (unless they unsubscribe). Let’s say you were an eCommerce brand running ads directly to a product page for a seasonal sale. A certain amount of those uses may covert but a vast majority won’t.