How To Actually Structure And Set Up Your Email Campaign This is part 3 of our The Last Email Marketing and Copywriting Course You Will Need. If you missed a part here is the course page so you can find the section you need. What Software Should You Use For Your Email Marketing? There are […]
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This is part 2 of our The last Email Marketing and Copywriting Course You Will Need.
If you are brand new to the series and want an introduction on the topic. Check out part 1 here.
As promised, here is an intro to some of the most important email marketing metrics and KPIs. Bottom line, you should be measuring them.
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The main benefit of email marketing over all other forms of marketing is that once you get a lead, you keep the lead as long as you have their email address (unless they unsubscribe). Let’s say you were an eCommerce brand running ads directly to a product page for a seasonal sale. A certain amount of those uses may covert but a vast majority won’t.
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