The main benefit of email marketing over all other forms of marketing is that once you get a lead, you keep the lead as long as you have their email address (unless they unsubscribe). Let’s say you were an eCommerce brand running ads directly to a product page for a seasonal sale. A certain amount of those uses may covert but a vast majority won’t.

This is part 2 of our The last Email Marketing and Copywriting Course You Will Need.

If you are brand new to the series and want an introduction on the topic. Check out part 1 here.

As promised, here is an intro to some of the most important email marketing metrics and KPIs. Bottom line, you should be measuring them.