People only give you their email if they think it is worth it. People want something in return. Maybe it is a discount code, maybe its an ebook, a free trial, a sample, or a free course.
How to create a lead magnet to get grow your email list Read More »
How To Actually Structure And Set Up Your Email Campaign This is part 3 of our The Last Email Marketing and Copywriting Course You Will Need. If you missed a part here is the course page so you can find the section you need. What Software Should You Use For Your Email Marketing? There are
How To Actually Structure And Set Up Your Email Campaign Read More »
This is part 2 of our The last Email Marketing and Copywriting Course You Will Need.
If you are brand new to the series and want an introduction on the topic. Check out part 1 here.
As promised, here is an intro to some of the most important email marketing metrics and KPIs. Bottom line, you should be measuring them.
These Are The Most Important KPIs For an Effective Email Campaign Read More »
The main benefit of email marketing over all other forms of marketing is that once you get a lead, you keep the lead as long as you have their email address (unless they unsubscribe). Let’s say you were an eCommerce brand running ads directly to a product page for a seasonal sale. A certain amount of those uses may covert but a vast majority won’t.
The Last Email Marketing and Copywriting Course You’ll Need Read More »
